Most visitors aren't ready to book on their first visit. A lead magnet funnel built into your website — never sold on its own captures them before they leave — and automatically nurtures them into clients while you focus on your work.
If your only call-to-action is "Book Now" — you're permanently losing 80% of your potential clients. A lead magnet funnel captures them before they go and brings them back when they're ready.
You've seen it a hundred times — a free PDF in exchange for your email. So has everyone else, and people have gone numb to it. A single throwaway download for a real email address feels lopsided now, and opt-in rates prove it.
So we don't build you a lead magnet. We build you a lead kit.
When someone sees they're getting a quiz plus multiple resources, handing over a name and email feels like a fair trade — so far more of them actually do it.
Every page that makes up your funnel — the free lead magnet page, the thank-you page, and your service pages — can include an optional short video. A face, a voice, and 30–60 seconds explaining the offer builds trust faster than text alone, which consistently lifts opt-in rates and conversion rates at the exact moments that matter most.
Video is completely optional — we'll point you to where it'll have the biggest impact for your business, and you can add it during the build or layer it in later.
To unlock the kit, a lead enters a working email and then confirms it. No confirmation, no kit. That's deliberate — and it does three things for you.
Then every confirmed lead drops into your nurture sequence (below) — value first, trust built over days and weeks, until a real share of them turn into paying clients.
Most agencies hand you a good-looking site and call it done. We build in the small, deliberate mechanics that turn more of your visitors into actual leads — the kind of thing you'd never notice as a visitor, but that quietly adds up to more enquiries in your inbox.
See the full copy, landing page structure, and email sequences for all three in the free Lead Magnet Swipe File
The funnel is built into your website as one integrated system — not a bolt-on. Website only is $2,997 if you want to start there and add the funnel later.
Yes — we build the funnel as part of your website, not as a standalone product. The landing page, opt-in flow, and email sequence are all integrated into a single cohesive site. If you already have a website we built for you, we can discuss adding a funnel to it. Otherwise the starting point is the Lead Engine.
We build all your sequences in Kit (formerly ConvertKit) — it's the best email platform for service businesses, and where we set up every automation for you.
For your new leads and clients to actually receive those nurture sequences, offers, and follow-ups, you'll need one of Kit's paid plans — currently around $39/month, billed directly by Kit, not by us. If you already use another platform, let us know on your call.
Most clients see their first opt-ins within days of launch — especially if they have existing website traffic or social media following to promote it to. A steady consistent flow builds over 4–8 weeks.
The lead funnel is built as part of your website — not sold separately. The Lead Engine is $3,497. If you want to start with the website only, that's $2,997, and the funnel can be added later. Pricing is confirmed before any work starts. 50% deposit upfront, balance on completion.
A lead funnel is the right fit when your traffic is warm — referrals, organic visitors, your existing audience. These people already half-know you, so a page plus a free resource is enough to earn the opt-in.
If you're putting cold paid-ad traffic in front of total strangers, a VSL funnel usually converts better, because a sales video does the convincing a page can't. Not sure where your traffic sits? Which Funnel Is Right? breaks it down.
A lead funnel is built to capture the email first, then nurture warm visitors toward a consultation with a follow-up sequence — most aren't ready to book on the first visit, and the email is how you stay in front of them.
For ready-now visitors we can add a "book now" link alongside the opt-in, so hot leads never have to wait. Capturing first doesn't replace the booking — it adds a nurture layer in front of it. (If your traffic is mostly cold paid ads, that selling job is better handled by a VSL funnel.)
Absolutely. The two are independent systems and many businesses run both — a lead funnel for warm traffic and a VSL funnel for cold paid ads. A common path is to start with the lead funnel, then add a VSL funnel when you turn ads on. We can build either, or both.
Tap through a Lead Frog funnel, step by step — from the first opt-in to the bonus swipe file. It's the exact journey your leads take; hit the button to see a real one live.
Every funnel below captures leads on autopilot — opt-in page, thank-you page, email sequence, the works.
A 4-step lead kit — a 2-minute quiz plus a workout and nutrition guide ($97 value). Generates 15–30 fresh leads a month from organic Instagram traffic alone.
VIEW LIVE FUNNEL
Free-offer funnel that turns cold browsers into booked consultations — and builds an email list on autopilot for repeat treatments.
VIEW LIVE FUNNEL
Free roof-protection guide that turns cold visitors into a steady flow of pre-qualified quote requests instead of one-off tire-kickers.
VIEW LIVE FUNNELYou can drag-and-drop your own site on Wix or Squarespace — but that means becoming your own designer, copywriter, and funnel-builder, on your own time. We build the whole system from scratch and do the work for you, so you can get back to running your business.
SEE THE FULL COMPARISONLet's build a funnel that captures leads automatically and converts them while you sleep.
